Jan Hutchins

"It's just the beginning"...

"I Am That" by Nisargadatta Maharaj.
poetry of Rumi,
many more, just ask...

Be the VOICE of your brand that many are eager to hear.
_____________________________________________ Produce stories and broadcast creative content to major publications, for Social Media updates, Blogs and Web Television (podcasts, videocasts, event reports, industry reports, video papers etc.) based on in-depth research and your Brand's short-term and long-term priorities.
_____________________________________________ Be THE social evangelist and spokesperson for the company by educating, enabling and energizing the company around the changing landscape of social technologies and what it could mean for the future of the organization.
_____________________________________________ Provide leadership, roadmap definition, and governance for the company Social  & PR Agenda.
_____________________________________________ Hire, train and manage local or offshore social team members to scale social programs.
_____________________________________________ Rally internal stakeholders, define requirements and develop scalable programs that utilize the crowd for marketing, support and product innovation.
_____________________________________________ Perform industry and competitive analysis to highlight underlying category trends and competitive dynamics surrounding social.
_____________________________________________ Understand customer needs and identifying unmet (or emerging) needs across the target audience that can be solved using social networking.
_____________________________________________ Identify, evaluate and manage new strategic business opportunities, partnerships, alliances and/or joint ventures.
_____________________________________________ Create a pipeline of opportunities and projects that are managed and reviewed monthly/quarterly to ensure the pipeline is productive and yields partnerships and advances the company’s social goals.
_____________________________________________ Assist other groups advance company strategy through using social means.